Hello friends, I'm Surajit Sonowal owner of this blog. And today wanna discuss about SEO!
Almost every business in this world is now equipped with their own website. The web pages show the reflection of what the company does, and how good they are at doing their jobs.
The problem lies when we try to find the right website on the internet through the search engine. The brilliant search engine is capable of filtering billions of web pages on the internet and extracts the right pages which serve the best in accordance with desired search titles or words.
This is where the term Search Engine Optimization (SEO) comes into play. Building a website and putting your ideas and thought are relatively easier than making a website fascinating to the search engine.
The search engine emphasizes on the user input data through the selection of keywords and thus ranks every single web page on the internet judging their content, coding and user feedback which also includes the bounce rate. Keeping this in mind modern entrepreneur is well acquainted with the word search engine.
They are building their website SEO friendly so that chances are high for the website to pop up in search engine result when you search with a defined keyword in search engine.
3 Different types of SEO techniques and practices:
Billions of web pages, it has become very hard for the new emerging website to prove their identity to real world people. Depending on the nature of the optimization and skills of the expert Search Engine Optimization has a diverse side. Keeping the importance of SEO also known as Search Engine Optimization experts have divided these 3 major groups for details work out plans.
- White Hat SEO
- On Page Optimization
- Off Page Optimization
- Black Hat SEO
- Gray Hat SEO
01. White Hat SEO:
Over the internet, there are lots of search engines that enable users to fetch correct web data and sites from the internet. In order to fetch data and information from the website, the search engine maintains some rules and regulations to rate a web page in accordance with the content.
The highest rated web pages are then viewed in chronological order in a search result.SEO done with reference to rules and guidelines associated with the search engine is called White Hat SEO. Like as:
On Page Optimization:
On page SEO or Search Engine Optimization comes from the very basic node from where a website is being developed. What are codes and techniques used in developing the website plays a vital role since security related issues are involved in the algorithm of the website along with the coding?
The content which is being uploaded in the website also needs to search engine optimized with reoccurring keywords after a definite interval of time with proper density and relevancy. The flow of words and coding should be seamless when it comes to On Page Optimization of SEO.
Analytical setup and site mapping are also done in on page optimization in compliance with antithetic directory and article.
Off Page Optimization:
SERPs which stands for Search Engine Results Page comes into action when we refer to off page Search Engine Optimization. Link Building, social media marketing and bookmarking all are classic examples of off page optimization.
The reason behind the success of off page optimization lies behind the extended territory and capabilities of link building in general areas. With links spread all over the web creates a high chance that people will be more likely to visit the website and making the website SEO friendly.
Pop up and add are also responsible for the ranking of the web pages, so relevant anchoring is mandated for quality work.
[Note: I strongly recommend this way. Slow But Sure]
02. Black Hat SEO:
SEO which is done without prior maintaining the authentic rules and command line of the search engine is known as Black Hat SEO. It is also popular in the market since it gives a wide area to promote and make your website SEO favorable.
The code which is used in developing the website like HTML codes may contain some errors. Black Hat SEO helps to eradicate such errors in the website. Broken links or dead links are also taken care of by the black Hat SEO specialist to a great extent.
03. Gray Hat SEO:
Gray Hat SEO is the combination of both White Hat SEO and Black Hat SEO. Being flexible with rules of Search Engine Optimization or SEO Gray Hat SEO experts is well ahead from other SEO experts.
They are responsible for making the serious correction and minor correction starting from the base design of website extending to the minority areas. They play the dual role of front-end developer and backend developer.
Primary Element of SEO:
There are some primary elements of SEO-
01.Keywords: Keywords play a vital role when it comes to search engine optimization. The search engine is designed to look for a definite keyword in a web page and calculate its density and relevancy with other information associated with the content of the page.
Using the keyword is an art and if used appropriately in the title and the body of the content, then it is going to get a better score from the search engine.
And the better score from the search engine helps your website to higher PR commonly known as page rank. And those pages are most likely to have large traffic with higher PR.
02.Quality of the Content: The quality of the content with relevant information and the well-researched keyword is a must for the person who tends to have lots of visitors on their website.
Those who are trying to generate profits through Google Ad sense or through similar means must have quality contents with the regular routine update on their website.
Search Engine Optimization (SEO) is the combination of lots of web presentation factors with a reference which enables to filter out quality Web Pages for the readers.
Plagiarism should be avoided by a means since it’s the number one thing which strikes out a website from search engine favorite listings.Duplicate contents are the worst things a web page can have which will eventually lead them to lower PR (Page Rank).
03.Precise and relevant URL: Naming your website and choosing the correct URL plays a vital role in web market and SEO area. The URL must be well researched and it should reflect what contents are there in your website and the most probable specialties that your website is going to have for the visitors.
The short and precise URL is now much more common in the present world and regarded as smart SEO. Nowadays short form of the URL is trending since they can track from which site most of your traffic
The short and precise URL is now much more common in the present world and regarded as smart SEO. Nowadays short form of the URL is trending since they can track from which site most of your traffic is generated allowing you to increase your optimization area in that sector very precisely.
04.Link building and Back Linking: The most practiced, well-structured way to generate traffic is to have quality back links for your website. This act of link building involves anchoring your website URL to another site who are similar are offering services or information which is somewhat related to your website content.
But building a dead link or irrelevant link will not increase your traffic.Links should be created with the proper guideline in reference to SEO(Search Engine Optimization).
It creates the unique chances to have visitors into your website through another website and if your website is truly helpful then most probably they are going to revisit your website increasing the traffic.
A quality back link in the high PR website is way better than 100 back links in the unknown website. It is more likely that the quality link will generate more traffic.
05. Social and Mass Media Advertisement: Promoting your website is a very difficult task but with the proper strategic plan and resources, it is very much easy. In fact, different social media such as Face book, twitter, hi5 etc. gives us a unique solution promoting our websites. The word optimized itself is giving us the essence that how important the
In fact, different social media such as Face book, twitter, hi5 etc. gives us a unique solution promoting our websites. The word optimized itself is giving us the essence that how important the web pages are to the search engine if optimized properly.
The importance of SEO in terms of the lead generation, so much that people are now hiring SEO specialist to make their web pages and content optimized in every aspect.
If you have any questions or opinion. Please write the comment below. Thanks for Reading this Article.
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